Web Site Design and Management: Century Publishing

Web Site Design and Management

Developing Internet and Web Strategies for Your Organization, and Specific Business Plans for Each Site

We can help you develop a comprehensive strategic plan for your organization to effectively use Web sites and services such as those listed on this page.
We consult to help you determine very clearly what products and services you will provide to each group of customers/users, how to market them as better, cheaper, faster, or more convenient than what customers can get elsewhere—the selling points of your products and services.

Customer/User analysis: Define your potential audiences (customers or users), identify the needs of each group, and develop profiles that will assist in the message design and the creation of content and a call to action. (What each of them need, how they need to get it, how fast they need it, how much are they willing to pay, etc.)
Web site planning: Determine the Web site or sites needed to accomplish your goals, and the information and services for each site. Identify what you want people to do (the "call to action") when they come to your site, such as learn more about your products and services, make an online purchase, call you to request services, or submit information to you online.
Domain name (URL) selection: Determine the appropriate domain name or names for your site, as well as subdomains, considering the names that will be most memorable to your customers and the names of competing sites.
Standards: Develop standards needed to ensure your sites are developed uniformly for internal efficiency and also consistency of user experience for those who will use your Web sites and services. We can help you develop a plan to reach a worldwide audience in multiple languages.

Content analysis: Review potential content for your Web site and determine how well it will meet your customers’ needs.
Content development: A full range of services to help you develop and coordinate the content on your Web sites, including message design, writing, editing for the Web, content analysis, information architecture and design, content metadata planning, planning for calls to action, and planning of content across various Web sites.
Information architecture: Determine how to structure the content on your Web site so it will be easy to find and make sense to customers. Determine labels for the content areas and the navigation items.

Web design: Graphically design and develop the Web site. Shoot new photography or draw illustrations.
Interaction Design: Design the user experience for your sites that will guide users to the content, services, and call to action you have defined.
Site engineering: Write code for special services, such as calculators or forms.

We can assist with the planning and implementation of technologies such as podcasts, RSS, list services, and Web feeds to allow users to keep up-to-date with changes on your Web site, and to subscribe to receive content you create (text, audio, video, and other

We can help you implement second-generation Web 2.0 strategies to make your Web sites more interactive and involve users in the site. This provides "stickiness" that will make your users want to return to your site often. You can involve users in may ways, such as rating or tagging content on the site, developing content for the site, posting comments and suggestions, or participating in surveys.

Provide consultation on the development of Web sites to make them most visible to search engines, such as Google, Yahoo!, MSN Search, and others. Develop effective text, headings, metadata, key words, file names, page titles, page descriptions, ALT text for images, etc.
Optimize the text on your Web pages to focus on your pre-determined key words. Enter metadata in your pages that will enhance your site's relevance with search engines on these key words.
Submit your site with the key words to search engines (like Google, Yahoo!, and MSN Search) for indexing, so people will find your great site. Depending on how important it is to your business to get customer referrals from search engines, consider paid search results and other advertising options.
Monitor and track search engine results on your pre-determined key words and phrases. Optimize the text and metadata on your pages to improve the search engine results.

Domain name (URL) registration and annual renewals the to ensure they do not expire..
Web hosting: Set up your Web site on servers with the capacity and functionality needed. Monitor the site 24x7 to ensure it is functioning properly, troubleshoot and resolve problems, ensure the servers efficiently handle the traffic to your site.
Web statistics and reports: Measure the traffic on your site (visits, unique visitors, and page views). Provide monthly reports and statistics on Web site activity and the key performance metrics identified at the onset.
User feedback: Set up a system to request feedback from users of your Web sites, receive, categorize, analyze, and respond to that feedback. Determine what changes to make to the Web site or your services based on the feedback you receive.
Maintain content: Make changes in the content as needed to reflect up-to-date information about your company and its products and services.
Evaluation: Evaluate the effectiveness of your Web sites and services in meeting the success criteria you identified at the onset. Make refinements to improve their effectiveness.